Aside from the stills.
The announcement made by Xinghui Entertainment this time also contained a very significant piece of information.
It was the movie soundtrack for "The Heaven Sword and Dragon Saber," which was completed by the world-class producer Ting Yu!
With the two titans, Jiang Nan and Ting Yu, joining forces, coupled with Xinghui Entertainment's all-out promotional counterattack.
The trending topic, "Ye Yu Sheng Sheng," which had been dominating the hot searches, was instantly overtaken by "The Heaven Sword and Dragon Saber"!
#Jiang Nan's Wuxia New Work "The Heaven Sword and Dragon Saber" to Premiere Tonight on Huashi Channel Prime Time!#
#Follow Ting Yu's New Song, Available on Jiang Nan's Wuxia Masterpiece "The Heaven Sword and Dragon Saber"!#
Various hot searches about "The Heaven Sword and Dragon Saber" flooded the internet.
It was evident that Xinghui was finally willing to invest in marketing and promotion.
After all, the industry referred to Xinghui's two titans, Ting Yu and Jiang Nan, as the most economical artists in terms of promotion. Xinghui had invested very little in them, and their works always caused a huge sensation solely based on quality and word-of-mouth, spreading from netizens to netizens.
Therefore, many of their works did not generate much hype before their release.
Instead, after the works were released, they relied on the public to promote them organically, reaching the point of explosive popularity.
However, this time Xinghui deployed considerable resources to promote Jiang Nan's new drama.
The objective was simple: to directly target Guangnian Entertainment's "Ye Yu Sheng Sheng"!
Since the other party had already thrown down the gauntlet, Xinghui Entertainment was not afraid.
Were they intentionally instigating a conflict between the fans of both sides?
Then, as they wished, let that conflict deepen!
"Holy cow, the two companies are already fighting on Weibo hot searches before the broadcast!"
"How dare Guangnian Entertainment? Xinghui has Ting Yu besides Jiang Nan. If they bring out Ting Yu, no one can compete!"
"The top ten hot searches are all about Ting Yu and Jiang Nan. All of Guangnian Entertainment's hot searches have been pushed to the back!"
"Hahaha, it feels like inviting the ancestor out to deal with a junior's squabble..."
"Who asked Jiang Nan and Ting Yu to be good friends? This time Ting Yu is personally in charge of the drama's soundtrack. Just this one point alone crushes all of Guangnian Entertainment's promotional marketing!"
"It's a no-contest. Xinghui Entertainment has true gods. With Ting Yu's appearance, not only in the domestic entertainment scene but also in the overseas market, he has extremely high influence!"
It felt as if Guangnian Entertainment was performing with all its might, earning thunderous applause.
But Xinghui Entertainment had invited an elder who made a casual move and suppressed the opponent.
Although it might seem like using a butcher's cleaver to kill a chicken, it felt exhilarating!
In the first marketing confrontation between the two major companies.
After Xinghui Entertainment brought out the revered god Ting Yu.
Guangnian Entertainment was completely defeated in terms of popularity!
...
"Mr. Xiao, we invited you here mainly to have you film a promotional video for 'Ye Yu Sheng Sheng.' Here is the script for your perusal."
At Guangnian Entertainment.
In the conference room.
Li Hongyi looked at Xiao Xueming beside him with great enthusiasm.
Xiao Xueming, who was already eighty years old, wore a scholar's robe and had white hair, exuding an overall refined aura.
He took the script handed to him by Li Hongyi, took out a pair of reading glasses from his pocket, put them on, and began to read seriously.
Li Hongyi and the other executives of Guangnian Entertainment waited quietly.
After a while, Xiao Xueming finished reading the script, put his reading glasses back into his pocket, and then looked up at Li Hongyi with a faint smile on his face.
"This is a script specially planned for you by our planning department. Are there any revisions you would like to make?" Li Hongyi said with a smile.
"No need," Xiao Xueming replied with his aged yet magnetic voice, chuckling.
Li Hongyi and the executives breathed a sigh of relief.
Although Mr. Xiao Xueming's popularity couldn't compare to Ting Yu's, with his title as the progenitor of Wuxia, if he were willing to promote it personally, it would undoubtedly bring significant attention to the drama.
It would help salvage some of Guangnian Entertainment's declining momentum in promotion.
"Alright, then I'll arrange for the recording immediately. The drama is airing tonight, and releasing the promotional video earlier will help increase our viewership!" Li Hongyi quickly stood up, ready to ask everyone to prepare for filming.
"I said no need to record," Xiao Xueming suddenly called out to him.
The conference room fell into a brief silence.
No one had expected him to say that.
Some didn't quite grasp what he meant.
"Wh-why?" Li Hongyi asked in confusion.
"I understand the intention behind your script: to create a complete opposition between me and Jiang Nan, and then use my reputation in the industry to suppress Jiang Nan based on seniority. This way, 'Ye Yu Sheng Sheng' will gain significant topic discussion and receive more support," Xiao Xueming said unhurriedly.
Li Hongyi nodded in response: "That's right, Mr. Xiao. Given your reputation in the Wuxia circle, suppressing Jiang Nan is very simple. Once this video is released, the popularity of our drama will increase even further!"
"But I never intended to target Jiang Nan," Xiao Xueming said, picking up his tea and taking a sip.
"He's affecting your position in the Wuxia circle, and you're just going to let him be?" Li Hongyi asked in disbelief.
He hadn't expected Xiao Xueming to say this because, in his opinion, if Jiang Nan's "The Heaven Sword and Dragon Saber" won against Xiao Xueming, he would undoubtedly become the foremost figure in Wuxia.
This would be a severe blow to Xiao Xueming, who was already eighty years old.
After all, he was a towering figure in this circle, and a damaged reputation would be an immeasurable loss.
"I think differently from you," Xiao Xueming said, looking at Li Hongyi with a smile. "I am very grateful to Jiang Nan because he has thoroughly promoted the spirit of Chinese Wuxia, making the Wuxia genre the most popular now, loved by so many people. He is an excellent successor. For such a brilliant rising talent, I believe the right approach is not to suppress him but to encourage him."
After speaking, Xiao Xueming, ignoring the puzzled looks from everyone, got up and left.
"I previously agreed to give you the broadcasting rights for 'Ye Yu Sheng Sheng' because Young Chen promised me he would film this work very seriously, not to have you use my old man's reputation to suppress a young talent who has made significant contributions to the industry."
Xiao Xueming's tone was calm, reflecting his scholarly demeanor, not aggressive at all, but his words were difficult to refute.
With that, Xiao Xueming no longer looked at anyone and simply got up and left the conference room.
Leaving Li Hongyi and the executives of Guangnian Entertainment in a state of utter bewilderment.
"Why?" Li Hongyi looked at the executives with immense surprise.
"He doesn't even care about his own reputation being damaged?"
"Does he know that after losing to Jiang Nan, the reputation he has painstakingly built over decades will all become a stepping stone for Jiang Nan?"
"He's gone senile, it's hard to understand!"
Even when his own interests were affected, instead of prioritizing self-preservation, he went on to speak in favor of his opponent.
As businessmen, they could never understand Xiao Xueming's thinking.
From a business perspective, such a person was an absolute fool!
...