Xinghui Entertainment and Guangnian Entertainment, currently the two largest entertainment companies in China's film and television industry, are flooding the internet with all sorts of promotions in their market competition.
Because Xinghui Entertainment has Ting Yu, its promotions have long been in an invincible position.
Therefore, in this situation, Guangnian Entertainment's first promotional battle was perfectly crushed, with no way to retaliate.
While the marketing and promotion between the two major entertainment companies were heating up, the video platforms were equally fervent.
Penguin Video, known as the "Jiangnan Video Player," had secured the exclusive online broadcasting rights for "The Heaven Sword and Dragon Saber" due to its excellent sycophantic efforts.
It was also simultaneously broadcast with CCTV Channel 1.
Early on, Penguin Video had already written "The Heaven Sword and Dragon Saber" below its App icon, and the most prominent positions on its homepage featured meticulously designed posters and banners.
Giving away VIP trial cards was a basic operation that accompanied every new drama by Jiangnan.
Even more outrageously, Penguin Video had even created a separate live broadcast page for "The Heaven Sword and Dragon Saber," where netizens from all over the country could watch the live broadcast and send real-time bullet comments.
It could be said that Penguin Video had made thorough preparations for Jiangnan's new drama and had also given Jiangnan ample face.
"As expected of Penguin Video, fawn until you have it all!"
"Don't just look at how much effort they're putting into promoting Jiangnan's new drama; in reality, Penguin Video has been making a killing during this time!"
"With exclusive rights to all of Jiangnan's works, Penguin Video's data released last month showed a tripling of active users!"
"Hahaha, the other video platforms must be kicking themselves!"
...
Third day of the Lunar New Year.
Su Yu and Lin Yanyu had already returned from their hometown.
Zhao Yuan, after taking the first day of the Lunar New Year off, had plunged back into work.
Su Yu couldn't do anything about her workaholic nature.
At the coffee shop downstairs from Xinghui.
After taking a sip of coffee, Su Yu smiled bitterly and shook his head.
"Sister Yuan, you make me feel guilty..."
His employees were both capable and workaholics, and as the boss, he only visited the company a few times a month. Su Yu suddenly felt uneasy about being the boss.
"Then come to the company more often. The entire company, from employees to management, are your fans. Many came because of your fame, and they regretted it afterward because the boss never comes to the company," Zhao Yuan said with a hint of teasing in her smile.
"Forget it, if I go to the company, they won't be able to work," Su Yu said, putting down his coffee cup and shaking his head.
The people in the company were not only his fans but also a group of extremely fervent fans. Whenever Su Yu visited the company, a crowd would surround him, asking for autographs and photos. That's why Su Yu now chose to meet Zhao Yuan at the coffee shop downstairs.
"Let's talk business first," Zhao Yuan took a sip of coffee and turned her gaze to Su Yu. "The concert has been confirmed for mid-April. Are you ready?"
"Mid-April..." Su Yu pondered for a moment, then nodded. "No problem, I'm free anytime."
He was practically a man of leisure now.
Although there were many variety shows inviting him for his music, including a few very popular dating shows inviting him and Lin Yanyu, he had rejected them all.
He wasn't short of money now, and these variety shows and reality shows all had scripts, which didn't pique his interest at all.
As for film and television, with directors Gu Qianqian and Zhang Li, and a professional team like Xinghui Entertainment, Su Yu had nothing to worry about.
"The 'Era Music Awards' is coming next month. I predict that all the major awards in the China region might be swept by you and the singer group. After the integration of domestic and overseas data, you'll also be receiving some overseas awards. I suggest you bring more people along, otherwise, there will be too many trophies to carry back," Zhao Yuan said jokingly.
Some awards in the Chinese music scene should have been presented last year, but due to the integration of domestic and overseas data, they were delayed by a year.
In the past two years, Ting Yu has been the most outstanding and best-performing producer and singer in China. Moreover, he is a versatile genius. This leads to the expectation that he will sweep the awards at the ceremony. Even some awards he can't win are likely to be taken by the singers in his group.
Furthermore, the singers in his group, Gong Ju Ren and Jiang Xiao E, are currently very popular and their singing skills are impeccable. They are already qualified to be nominated for "King of Singers," and there are also Zhang Wei and Lin Yanyu, who could have been nominated for "King of Singers" long ago and are waiting for this ceremony.
Therefore, this 'Era Music Awards' might see a situation where the Ting Yu Singer Group is collectively nominated for "King of Singers"!
"I remember the official promised to give me an 'Godfather of Chinese Music' award at the music awards ceremony."
Su Yu suddenly recalled that when he participated in "Era Music King," Lin Chaoyang had told him that if he helped the Chinese music scene qualify for hosting the program, they would give him the "Godfather of Chinese Music" award at the music awards ceremony.
He wondered if the officials still remembered.
"Godfather of Chinese Music, that's a very good title," Zhao Yuan raised her eyebrows in surprise. "If that's the case, you'll be unprecedented in the Chinese entertainment industry."
"Just a false honor," Su Yu waved his hand.
"It's still a bit short in terms of film and television," Zhao Yuan thought for a moment and shifted the topic to film and television.
Although Jiangnan was very powerful now, and his reputation in the Chinese entertainment industry had reached a very high level, he was still a bit short of the 'Ting Yu' persona.
"Soon. After the international film festival, Jiangnan's persona will also have stepped out of the country," Su Yu said with a smile, finishing his coffee.
"The awards ceremony at the international film festival will surely be very exciting," Zhao Yuan said with a playful curl of her lips.
She had never doubted Su Yu's ability to win awards at the international film festival, as she had a blind trust in Su Yu that transcended reason.
"By then, Sister Yuan, you'll have to hire more bodyguards..." Su Yu said with a wry smile.
After the broadcast of "Dying to Survive," there were many online comments calling for the "old thief Jiangnan" to be "stabbed." Su Yu had great concerns about his personal safety, especially after the international film festival. If he won an award, he would definitely go on stage to accept it, and then his persona would be completely exposed.
In the future, people wouldn't be calling for the "old thief Jiangnan" to be stabbed, but for the "old thief Su Yu" to be stabbed!
Thinking of this, Su Yu regretted consistently making films of this genre.
"Don't talk about them, I also want to stab you..." Zhao Yuan had also watched "Dying to Survive" during her holiday. Obviously, she had been "stabbed" to the point of goosebumps.
To the extent that she held an indescribable resentment towards Su Yu.
"Cough, cough... If there's nothing else, I'll be going now." Su Yu put down his coffee cup and got up to leave.
Zhao Yuan looked at his hurriedly departing back and couldn't help but smile.
"In just three years, he has grown to a height that is unparalleled in the entire Chinese entertainment industry..."
She sighed, seemingly filled with endless emotion and relief.
...